Aftermath / Welcome to the Revolution.

Towards the end, things got a little crazy…


Days and nights blurred into one endless stream.  I was either: working on the record, or sleeping.  I did nothing else.  Towards the end I slept less, then less, and then less.  Over the last 72 hours of mixing and mastering I logged about 6 hours total shuteye.  When I finished I was fully broken, totally exhausted, and victorious.

The record had to be right, and it had to be on time.  Those were my personal rules for it being a success.  For me, there is a very definite sense of whether something is right or not.  There aren’t really grades of good and bad.  It’s not a spectrum for me.  It’s a binary affair.

But now that the record is out there in the world the measures of success have become: how well does the music connect with the listener?  And how much value does it give?

And in these regards, my little album is already doing very, very well.  In the short week since release, I have received a staggering amount of correspondence from people sharing: how they have connected with it, how much they have enjoyed it, and what it has given them.

One listener told me that since she bought it, she has listened to nothing else; another, that she listens to it on repeat in her car on her way to work every morning.  Another has written to me multiple times, sharing how the record deepens and evolves for him each time he hears it.  Some of the quotes I’ve gotten from people have moved me almost to the point of tears.  These messages are all beyond price.  I could not have hoped for more.

Over the year leading up to release I pretty much worked everyday.  I hadn’t taken the process all the way thru to completion before, so I was laying the tracks in front of a moving train, not really knowing how far I had to go in the time I had given myself.  Some of it was painful.  There was a definite sense of being pulled thru barriers that would have otherwise held me back.  In this regard, the deadline was one of the best things that I did when I set up this project.  It forced me to find solutions, it forced realizations.  It forced evolution.

The way technology is progressing, we are quickly moving towards the emergence of truly independent artists.  What I mean by that is: artists that own the entirety of the means of their creation and production.  Instead of being employees of corporations, artists now have the power, (thru leveraging technology) to be able to stand on their own and select their own partnerships with other organizations for distribution, promotion etc.

A big part of why I wanted to make my record and release it in this way – doing absolutely everything myself – was to see if it could be done.  I had heard of other artists completing parts of the process before, but never someone taking it all the way; from conception, to writing and development, to engineering and recording, to mixing, and mastering, and finally thru to release.  I wanted to see if it was possible to release truly independent music.

And it was very hard.  And the workload was gargantuan.  But, in the final reckoning, the record is now a reality.

The barriers between artist and audience are crumbling fast.  The gatekeepers are dying, and the means of all aspects of creation are becoming democratized, widespread and easily attainable.  Back in the day, the company was King.  To make art and get it to people the artist had to be an employee.  Now, the artist stands on equal terms.  The fact that this record exists is my proof of concept.

The King is dead, long live the King.

Welcome, to the Revolution.

My name is James Radcliffe and I am a 100% audience supported independent artist.  If you like what I do (and can afford it) then please consider buying some of my music.  Each purchase really makes a big difference to me and 10% of every sale goes to a charity which: houses, feeds, clothes, and educates orphaned children in Nepal.

Also, every month I send out a newsletter packed with Interesting and Exclusive Things.  If you sign up today you’ll also get 3 FREE tracks of my music as a welcome gift.

Get 3 Free Tracks Now.

And lastly, if you’d like to find out what I’m up to on a more day-to-day basis then here is my brain on Twitter:


  1. Thanks for visiting my blog. I shared your link on Facebook and commented (and I mean it) that after I get my next paycheck, I will buy your album. Being an indie author, I’m totally on board with your commentary on how the advances in technology are helping creatives/artists do everything on their own without being subservient to corporations to distribute their art.

    1. Hey there,
      that’s really great to hear 😉 Thanks a lot for sharing the link, it totally helps me it, you have done me a service. You’ll have to let me know your thoughts on the album once you have it – it is endlessly fascinating to me to see what people get from it.
      Glad to have met you, thanks for connecting,
      Have a great day,
      – J

  2. Thanks so much for visiting my blog and “liking” my music. Your album trailer is inspiring and your philosophy regarding the artist being in control of the art is very encouraging. I’m somewhat of a late bloomer to song writing, but I’ve been very happy with the response I’ve been getting to my original work. While I’m way behind the curve as far as commercial success is concerned, I’m also at a stage where artistic satisfaction is plenty. I appreciate and agree with you outlook! 🙂

    1. That’s really good to hear. 😉 We are brothers in music.
      It’s all a process, so as long as you are enjoying it and giving it quality attention, I don’t think it matters how far along the path you are. It’s cool that you have been getting good response from your music, well done! 😉
      Thanks for your words, hope you have a great day,
      – J

  3. You’re so very creative, fellow James. Not only are you a musician, but you’re a brilliant writer. I have no doubt your song lyrics would be truly something to behold!

  4. Thanks for the like on my “Hang in there” photo 😉

    Hey and congratulations on the release of youre album! I hope it will be a huge succes!

  5. Reblogged this on RomeoMilea and commented:
    James Radcliffe
    If you’ve read this blog and like it, or you like the music, or you just plain want to support me so I can create more stuff and share it with you, then: Buy the album. You’ll get: a kickass album, you’ll be supporting independent art, and 10% of all profits go to a charity called VSN which houses, feeds, and educates orphaned children in Nepal.


  6. Congratulations on all of the success. It’s wonderful how artists and art lovers of all sorts can so easily interact now. The possibilities are truly endless!

  7. Congratulations on the successful release of your album. It’s good to know that the experience has been a rewarding one, and that your hard work has earned positive responses from people.

    Well Done!!!

    1. Thankyou very much, that means a lot to me 😉
      It has, for sure, been the craziest and most rewarding experience of my life. Did you listen to the album yet? If so, what did you think?
      I hope you are well, and wish you continued success with the writing,
      – J

  8. Such is the age we now live in. Full of revolution. It’s hard to say who holds the crown.
    I’m glad it’s been a success for you, though I would argue the fact you let it come from the heart made it an instant success anyway…
    I found myself incapable of doing anything else but listening when I first heard your music. Absorbed by sound, so it would seem.

    Hope you’re continuing to put yourself back together after being broken.

      I am very happy to hear from you YetiGirl 😉 Your words are the warming to my heart. I am so glad that you liked the album – I will expect an in-depth appraisal from you 😉
      I am, for sure, putting myself back together – apart from little bits and pieces of music, the blog was the first thing that I made since I finished, by the end I was rendered fully incapable.
      I am very excited to have your message.
      Massive hugs and loads of good wishes,
      – J x

      1. Blimey, I was more warmly received than I was expecting! 😉
        I’ll give you an in-depth appraisal if you wish me a happy birthday for 12th 😉
        Glad to hear it (: That you’re putting yourself back together, I mean. It’s been pretty intense.

        Shall I keenly await this ‘soonsoonsoon’? 😛 Hugs abound, dear Wizard. Take care x

        1. 😉 ‘eep.
          I will of course wish you a happy birthday for the 12th.
          I eagerly await the break-down (of my record I mean). It HAS been pretty intense, I am looking forward to getting back to work 😉
          We should BOTH soonsoonsoon for the email, dontchathink?
          Hugs right back,
          – J x

          1. Ha, yeah, we don’t want breakdowns of other kinds.. not welcome. Getting back to work. You’re mental. I mean that in the nicest possible way, of course 😛
            We should, though I’m waiting on you, ’cause the last thing I want/wanted to do was disturb you 😉

              1. If it makes you happy, that’s all that matters 🙂 I’m only speaking from my personal experience. Working is not ‘my happy’ at all. It is my misery 😉 But that’s not important. The important thing is it’s good for you, so continue working away. x

                1. Nooooooooo! 😉 I do not want you to be in misery. Boooo!
                  Do the happy. You must do the happy. This is the answer. Not necessarily easy, or fun in the moment. But deep happiness. Sometimes hard. But good. Do that.
                  I am glad you are around again. Did I say that already?
                  I am a bit high because I listened to my album and liked it (Haven’t listened to it since I finished it) so am now shouting everywhere: BUY MY ALBUM IT’S AWESOME AND IT HELPS ORPHANS (because it does and it is).

                  1. I think that’s a long way off for me. Something to strive for, though. But it’s like a star just that little bit too far out of reach. and even on tiptoes I can’t seem to reach it. Maybe one day I shall learn to jump.
                    Ha, you might have mentioned it 😉
                    I did that with my book.. I’m only just reading it back properly now. You know, only took me a year or so. Wouldn’t it be nice to have such faith in the things you’ve done. You should be shouting from the rooftops though, and it’s good you are. It helps orphans?

                    1. It totally does. 😉 10% of all profits are going to this charity called VSN (Volunteer Services Nepal) – they are a super cool charity that runs orphanages and education programs. So you have totally helped orphans this month. Well done you! 😉
                      Maybe if you grow a little taller… you could plant yourself in dirt for a while? Or try and catch a star with a fishing pole? 😉
                      Big hugs,
                      – J x

                    2. I belong on that top spot 😉 ahaha. I’m kind of intrigued… how many comments have I made throughout our eternal threads?

                      Awww, doesn’t someone have a beautiful heart 😉 If I knew it was going to charity, I would have paid more. Make a bigger deal out of that, man! Unless you did mention it, and I’m just blind/forgetful…

                      Well, I’m not a tree… Nor can I fish. This would prove to be a slight flaw to your otherwise wonderful plan 😉

                    3. Damn! No tree, no fish. OK, give me time. Are you a plant? Because then the dirt thing would totally work. Otherwise, TOGETHER WE CAN DO THIS! 😉 No? 😉
                      You have officially made: Five million three hundred and two comments, and they were all AWESOME.
                      My heart is big. Yes it is. You know it!
                      *thinks about how to grow a Yeti*
                      – J x

                    4. Actually, now I think about it, a friend and I forever refer to myself as a tree. Maybe I’m a tree after all. But trees are slow, and take a long time to grow even a little. But slow just sums me up, really. I am a tree.
                      Ha, gosh, that few? 😉
                      So it would seem. Do I know it, indeed?

                    5. Indeed this is a quandary. I guess it boils down to: do you think I’m more a yeti, or more a tree? Though, I feel that if you knew why my friend calls me a tree, you’d likely pick that one. Ha. But you don’t know, so it’s up to you 😉

                    6. Well, I have to say that I am, until now, only acquainted with your Inner Yeti. So yeti it is. If, as time goes on, your inner tree-ness begins to show, I will re-evaluate.
                      P.S. Because of what you said about the orphans, I have added a button to the end of my blog post. You have HAD AN EFFECT ON MY VIRTUAL LIFE! 😉

                    7. I think that this is a question that only you can answer. Who indeed can tell us about our own inner yeti-ness if not ourselves? I feel that this is a timeless question that requires meditation from you young one. 😉
                      heh. 😉
                      – Jx

                    8. Gosh, isn’t this horribly deep. I didn’t know I even had an inner yeti. What IS an inner yeti? Too many questions. Can’t deal with it. I don’t think I could do meditation.
                      So, this is a little bit random, but my thought process just now made me think of you as Radagast..

                    9. Haha, it was only because I looked at your surname, and I’m forever putting ‘-ers’ in names (e.g. I had a friend called Andrew and I called him Anders). I looked at Radcliffe and went ‘Radders’ in my head, for some reason, and Radders just made me think of Radagast… So now I just sound insane, but that’s cool. ‘Twas the only reason – I do not think you are hippy 😉 x

    2. You hold the crown. You haven’t realised you are sovereign over yourself, not subordinate to some system or group-belief.

        1. I have celebrated and rested and now am starting to be eager for the next thing. Thanks so much for your words, I can really feel the encouragement in them. It’s a very nice thing when someone truly wishes you well. 😉
          Cheers! 😉

  9. So true, about the democratization of art. Not only music, but writing and visual art too. I was explaining this to someone the other day as more people getting smaller slices of the pie, but at least everyone gets some.

    1. That is, for sure, the way we are going – it’s really cool no? 😉
      I am very happy, all I ever wanted was to make a living doing the thing I love – it is a pretty magical place to live.
      P.S. – I am a big fan of your celtic dragon 😉 Is that original?
      Best wishes,
      – J

    1. Haha! Sorry for the ear worm but, to be honest, there are worse ear worms to have! 😉
      Thankyou very much for your kindness, ramblingsfromamum / Jenny, it is uber-appreciated.
      Hope you are well,
      – J

  10. Congrats on your recent success! Judging by what I’ve read/heard on this blog, the positive reception has been hard-earned. Technology has really torn down the barrier that formerly prevented artists from sharing their work with the world. Now we can be judged on the quality of our work rather than our money or influence. Definitely a refreshing concept, and I’m glad it has paid off for you!

    1. Thankyou very much – I couldn’t agree more.
      I think it’s a really exciting time to be any kind of artist. The only barriers are our own, which is the way it should be.
      Thanks for your comment, it is much appreciated.
      Be well,
      – J

  11. “Your enemy shall ye seek; your war shall ye wage, and for the sake of
    your thoughts! And if your thoughts succumb, your uprightness shall
    still shout triumph thereby!

    Ye shall love peace as a means to new wars–and the short peace more
    than the long.

    You I advise not to work, but to fight. You I advise not to peace, but
    to victory. Let your work be a fight, let your peace be a victory!”

    – Friedrich Nietzsche

    1. Thank you for your reply-quote, Mr. Radcliffe. Actually, I keyed in more on the part about ‘loving the short peace as a means to new wars’ re: your work. Keep your Revolution going!

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